Social
networking sites are the future of Internet marketing. The good news is
that the opportunities for laser-targeted advertising are becoming a
reality. Want to target 18-24 year old college graduate women who are
engaged? Well, you can…in Facebook. The bad news is that, with this
added power, comes much added complexity.
The traditional way of paying for clicks and optimizing links etc. for
search engine optimization will not work in a world where the users
generate the content…and decide amongst themselves what is popular and
what is not. Internet marketers will have to become much more savvy to
take advantage of this kind of opportunity. More good news is that
there is still time to get an early adopter advantage in this space.
It’s almost impossible to dislodge that web site that’s 8 or 9 years
old from the number one spot in Google (I don’t care what anyone says
they can do for thousands of dollars!) search engine listings, but…in
this new arena…you could be that “old” site.
Some facts about social networking sites
 MySpace had more traffic in 2007 than Google
Already, FaceBook has reached
Google traffic levels
YouTube gets twice as much
traffic as Google
These sites are DOUBLING
every 6 months ; FaceBook adds 1 million visitors each week
In a typical month
 30% of
worldwide Internet users visit MySpace
29% visit
FaceBook
35% visit
YouTube
It’s not just
kids discussing what they’re going to wear to the prom
Over 50%
of MySpace users are over 35
Facebook
even has 100k users over 64
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